R4 is a practical buyer outreach tool — use it to prioritise, compare and approach buyers

Before Part 1, check the Client Questionnaire & Requirements section. It records the exporter-specific criteria used to define buyer fit and any companies the client has asked us to exclude.

From buyer data to a campaign you can run

Overall Buyer Opportunity

This section provides the high-level view of the qualified buyer set and shows where the strongest comparative opportunities appear to sit. The ranking supports the likelihood of meaningful engagement; it does not predict which company will respond first.

Master Buyer Table

How to Read the Table

Campaign Prioritisation

The strongest-ranked buyers deserve attention, but every company included has already passed the qualification gate and is considered worth approaching. Real buyer response is inherently unpredictable, so Part 4 is designed to launch the full qualified set rather than wait for one rank group to respond before contacting the next.

Each qualified buyer is assessed against your product, supply capabilities and commercial requirements using a consistent eight-factor framework.

How to Read a Buyer Profile

Each profile follows the same sequence: Summary → Company Profile → Buying Evidence → Supplier Network & Market Overlap → Eight-Factor Assessment → Opportunity Interpretation → Contacts → Outreach link.

Company Profile & Operations

Buying / Transaction Evidence

Supplier Network & Market Overlap

Eight-Factor Assessment

Opportunity Interpretation

Recommended Contact Routes

Buyer Comparison Workbook

CRM & Outreach File — Buyer Summary

This table is a buyer-level summary so the report remains concise. The accompanying CRM workbook contains a separate row for every usable contact identified for each buyer — including the primary contact, secondary contacts and additional high-value or referral routes. A buyer can therefore appear on multiple rows in the workbook even though it appears only once in this summary table.

Recommended Best Practice

Launch the campaign promptly, manage it systematically and follow through with discipline.

Send the buyer-specific emails to the full qualified buyer set in one or two organised sessions. Each message should still be reviewed and sent individually.

If There Is Still No Response

Quick Ways to Navigate

Recommended Contacts

Outreach Rationale

Bespoke First Email

Alternative-Contact Opening

If the primary contact does not respond and you move to the next named contact, change the salutation and use the short opening below before the same substantive body. The previous contact is identified by first and last name for clarity.

Recommended Next Action

Send the initial email to the primary contact. If there is no response after approximately seven days, approach the next relevant named contact using the alternative-contact opening above. Where a direct or main company telephone number is available, a short call can also help identify the right sourcing decision-maker and likely timing.

Responsible Use of Buyer Contact Information

Buyer contact information is supplied exclusively to support relevant business-to-business outreach for the exporter and product covered by this report. Its inclusion does not constitute unrestricted permission to contact, publish, share, sell or repurpose an individual's information.

Before using these contacts, the exporter must comply with the privacy, data-protection and electronic-marketing laws applicable to the exporter, the recipient and the method of communication. The exporter remains responsible for establishing an appropriate lawful basis for its outreach and maintaining its own privacy notice, retention policy and suppression records.

The exporter must:

• use each contact only for relevant and proportionate professional outreach;
• contact people only where their professional responsibilities are reasonably relevant to the offer;
• identify the exporting company and commercial purpose clearly;
• include an accessible privacy-notice link and straightforward, free opt-out in every marketing email;
• honour objections and unsubscribe requests promptly;
• maintain a suppression list so opted-out contacts are not contacted again;
• keep contact information accurate, secure and available only to authorised personnel;
• retain identifiable information only for as long as reasonably necessary;
• never publish, sell, redistribute or use the information for unrelated campaigns;
• apply any additional consent, telephone-preference or electronic-marketing requirements relevant to the recipient's jurisdiction or business type; and
• exercise particular caution with personal email addresses, personal mobile numbers, sole traders and unincorporated partnerships.

TradeMatch Pro provides buyer intelligence and potential contact routes. It does not provide legal approval for any particular communication. The exporter is responsible for reviewing its proposed campaign and obtaining legal advice where necessary.