A comprehensive risk assessment for your chosen market — paired with a practical mitigation strategy for every risk identified.
Every market carries risk. The question is whether you understand it well enough to manage it. R6 provides a structured, comprehensive assessment of the risks associated with trading in your chosen market — political, currency, regulatory, reputational, operational, and commercial — each explicitly paired with practical mitigation strategies.
This report is not designed to discourage export. It ensures you enter and operate with your eyes open. R6 can be commissioned at any stage of your export journey — before entry, at first order, or once you are actively trading.
| PRICE £195 | DELIVERY 3 Working Days | FORMAT PDF Report | TIMING Pre-entry or active |
✓ One free revision included if the report materially
fails to meet your brief
R6 uses an inverted scoring convention. In all other TradeMatch Pro reports, a higher score means a more attractive outcome. In R6, a higher score means lower risk exposure and stronger mitigation. A composite score of 75/100 means your market risk is well managed. A composite score of 35/100 means significant unmitigated risk that requires immediate attention before trading begins.
Political stability, government continuity, sanctions exposure, and the scenarios that could disrupt or close market access. Covers policy discontinuity risk and capital controls.
Weighting: 20%
Currency volatility, pegged exchange rate cliff-edge risk, central bank reserve adequacy, and buyer credit risk. Covers single-currency revenue concentration and payment default history.
Weighting: 20%
Regulatory changes that could affect your product, pricing, or market access — including rules of origin changes, product standard updates, and the speed with which compliance obligations can shift.
Brand control in an overseas market, distributor misuse risk, aggressive discounting that damages positioning, and the ESG and modern slavery risks that affect reputational standing with buyers.
Weighting: 15%
Port efficiency, infrastructure reliability, freight route resilience, and known disruption patterns — covering the operational risks that can delay shipments, increase costs, and damage buyer relationships.
Weighting: 15%
Buyer concentration risk, demand volatility, distributor lock-in, and exit risk — including termination provisions, stock buy-back obligations, and the commercial conditions that govern your ability to exit the market cleanly if required.
Weighting: 15%
You have identified a target market and want to understand the full risk picture before committing time, money, and resource. R6 gives you the evidence-based risk assessment you need to make a confident go / no-go decision — or to enter with the right mitigations already in place.
You have won your first order and are preparing to ship. R6 identifies the risks that are most likely to materialise at this stage and gives you the specific mitigation actions to take before your first shipment leaves — so you do not discover the risks after it is too late.
You are already trading in a market but the risk environment has changed — political developments, currency movements, regulatory changes, or new commercial pressures. R6 gives you a current, structured risk assessment and updated mitigation guidance.
R6 is used by export consultants advising SME clients on market risk, and by trade finance professionals requiring an independent risk assessment before extending credit or structuring a facility. The report is self-contained and does not require prior TradeMatch Pro reports to be read first.
Your product, HS code, target market, current export stage, and any specific risk areas you want prioritised. The briefing form takes under five minutes to complete.
Anthony Wolff researches your specific product and market across all six risk dimensions — drawing on political risk indices, currency data, regulatory sources, and commercial intelligence — and pairs every risk with a specific mitigation strategy.
A structured PDF covering all six risk dimensions, the composite score, the risk flag matrix, and your priority mitigation action plan — delivered within three working days of your briefing form completion
Because risk assessment is fundamentally different from opportunity assessment. In R1 through R5 and R7, a higher score means a better outcome. In R6, a higher score means lower risk — the risk is better understood and better mitigated. This is clearly flagged throughout the report so there is no ambiguity.
R6 can be commissioned at any stage — before market entry, at the point of first order, or while already trading. The earlier you commission it, the more mitigation options you have available. Commissioning it after problems have emerged is still valuable but leaves fewer options.
R5 covers how things work when everything goes to plan — operational norms, payment instruments, logistics conventions. R6 covers what happens when things go wrong — political disruption, currency failure, regulatory change, payment default. They are the same subject viewed through different lenses and work very well together. You can order both in a single transaction through our website.
No. R6 is not designed to discourage export — it is designed to ensure you enter and operate with your eyes open. Every risk finding is paired with a mitigation strategy. Even high-risk markets can be traded successfully with the right preparations in place.
The composite score runs from 0 to 100. A high score means your risk exposure is manageable and your mitigations are strong. A low score means significant unmitigated risk that requires action before trading begins. The score uses differential weighting — political and currency risks carry 20% each, all other dimensions 15% each — reflecting the categories most likely to cause total market failure.
Yes — and this is a very effective combination. R1 identifies the strongest market opportunity; R6 assesses the risk profile of your candidate markets. Together they give you both the opportunity and the risk picture before you commit to any market. You can order both in a single transaction through our website
When you place your order, we send you a short briefing form by email covering your product, HS code, target market, current export stage, and any specific risk areas you want prioritised. Most clients complete it in under five minutes.
If the report materially fails to address the scope set out in your brief, we will revise it once at no additional cost. See our Refund and Revision Policy for full details.
Yes. Your brief, product details, target market, and risk information are held in strict confidence. They are never shared with third parties, disclosed to other clients, or reused for any other purpose
No. R6 is self-contained and can be commissioned independently at any stage. It does not require R1 through R5 to have been completed first. If you have completed other reports, R6 cross-references relevant findings — particularly R5 on operational and payment norms
Once you have your market risk assessment, you may be tempted to begin direct email outreach to potential buyers. Before you do, there is one important step that many first-time exporters overlook — and it can make the difference between your email being read and it going straight to spam.
Never use your primary business domain for cold outreach. Sending unsolicited emails from your main domain (the one you use for day-to-day business) puts that domain’s reputation at risk. If recipients mark your emails as spam, your entire business email operation can be affected — including emails to existing clients and partners.
The correct approach is to register a separate domain specifically for outreach (for example, getcompanyname.com alongside companyname.com), warm it up over four to six weeks using a dedicated tool, and only then begin sending. We recommend Instantly.ai for domain warmup, authentication setup (SPF, DKIM, DMARC), and campaign management — it is the tool we use ourselves.
This one step protects your primary domain, improves deliverability, and ensures your outreach actually reaches the buyers you have worked hard to identify.
Commission R1 and R6 together before choosing your market — R1 identifies the strongest opportunity, R6 assesses the risk profile of your candidates. A powerful pre-commitment combination
R5 covers how operations work when everything goes to plan. R6 covers what to do when they do not. Together they provide comprehensive operational and risk coverage for your market.
R2 gives you the commercial entry picture — demand, competition, routes to market, and viability. R6 gives you the risk overlay. Commission both for a complete pre-entry intelligence package
Choose how you want to move forward.
