A ranked verdict across three candidate markets — so you know where to focus before you invest.
Choosing the wrong export market is one of the most expensive mistakes an SME exporter can make. R1 removes the guesswork. We score up to three candidate markets across six dimensions of the TradeMatch Pro framework — demand, competition, market access, risk, commercial attractiveness, and operational fit — and deliver a single ranked recommendation with clear reasoning.
This report does not validate a choice already made. It makes the choice.
| PRICE £150 | DELIVERY 3 Working Days | FORMAT PDF Report | MARKETS SCORED Up to 3 |
✓ One free revision included if the report materially
fails to meet your brief
| Dimension | Market A ★ | Market B | Market C |
|---|---|---|---|
|
Import Demand |
8/10 |
6/10 |
7/10 |
|
Competition |
7/10 |
5/10 |
6/10 |
|
Market Access |
8/10 |
7/10 |
5/10 |
|
Channel Access |
7/10 |
6/10 |
7/10 |
|
Regulatory |
7/10 |
8/10 |
5/10 |
|
Commercial Viability |
8/10 |
6/10 |
6/10 |
|
Composite Score |
75/100 ★ |
63/100 |
60/100 |
You are ready to export but have not yet committed to a market. R1 identifies the strongest opportunity for your specific product from a global scan and gives you a clear, reasoned recommendation — so you start in the right place.
You are already exporting to one market and want to expand. R1 compares your candidate markets objectively so you know which to prioritise and which to defer — before you invest time and resource in the wrong direction.
You believe you know your target market but want an independent, evidence-based assessment before committing. R1 either validates your instinct with data or tells you clearly if a stronger option exists.
Commissioning a structured market assessment on behalf of a client — R1 provides the scored, evidenced recommendation your client needs to make a confident market entry decision.
Your product, HS code, and either your candidate markets or a request for a global scan. The briefing form takes under five minutes to complete.
That is fine — Route B assesses the markets you name rather than conducting a global scan. If you have one or two markets in mind, we treat those as fixed inclusions and fill the remaining slots from the scan. If you have exactly three markets, we assess those three directly.
R1 assesses up to three candidate markets. This is the optimal number for a comparative assessment — enough to give you real choice without diluting the depth of analysis on each market.
If you have four or more candidate markets, we will contact you before proceeding and ask you to shortlist to three. More than three markets cannot be assessed to the required depth within R1. If you need a broader scan, contact us to discuss a bespoke brief.
No. R1 assesses market-level opportunity. Specific buyer identification — 25 verified, active importers ranked by First-Win Probability — is covered in R4 Buyer Intelligence. The two reports work well in sequence.
No. R1 assesses competitive intensity at market level — the degree of competition and whether space exists for a new entrant. Named competitor profiling — who is supplying the market, at what price, through which channels — is covered in R3 Competitive Intelligence.
The natural next step is R2 Market Entry Intelligence for the recommended market — giving you the full commercial picture, routes to market, regulatory requirements, and landed cost analysis for the market R1 has identified.
When you place your order, we send you a short briefing form by email covering your product, HS code, and candidate markets or scan request. Most clients complete it in under five minutes.
If the report materially fails to address the scope set out in your brief, we will revise it once at no additional cost. See our Refund and Revision Policy for full details.
Yes. Your brief, product details, and target markets are held in strict confidence. They are never shared with third parties, disclosed to other clients, or reused for any other purpose.
R1 is typically the starting point — it establishes which market to pursue before you invest in deeper intelligence. Once you have your recommended market, R2 and R6 are the natural next reports to commission.
Once you have identified your target market, you may be tempted to begin direct email outreach to potential buyers. Before you do, there is one important step that many first-time exporters overlook — and it can make the difference between your email being read and it going straight to spam.
Never use your primary business domain for cold outreach. Sending unsolicited emails from your main domain (the one you use for day-to-day business) puts that domain’s reputation at risk. If recipients mark your emails as spam, your entire business email operation can be affected — including emails to existing clients and partners.
The correct approach is to register a separate domain specifically for outreach (for example, getcompanyname.com alongside companyname.com), warm it up over four to six weeks using a dedicated tool, and only then begin sending. We recommend Instantly.ai for domain warmup, authentication setup (SPF, DKIM, DMARC), and campaign management — it is the tool we use ourselves.
This one step protects your primary domain, improves deliverability, and ensures your outreach actually reaches the buyers you have worked hard to identify.
The natural next step after R1. A complete intelligence picture for your recommended market — demand analysis, routes to market, regulatory requirements, and landed cost modelling.
Before committing to a market, understand the political, currency, payment, and regulatory risks. R6 pairs naturally with R1 to give you the full picture before you invest.
Once you know your market, R4 gives you 25 verified buyers already importing your product — profiled, ranked by First-Win Probability, and ready to approach with outreach templates included.
Choose how you want to move forward.
