A detailed market entry assessment built around your product, HS code, target market and export origin. R2 assesses your product and market across six dimensions: entry fit, demand and transaction evidence, market access and regulatory readiness, route-to-market fit, landed cost and pricing viability, and first-order execution readiness - then turns the evidence into a practical entry decision and 90-day action plan.
Best commissioned after selecting your target market and before finalising your entry approach.
R2 combines your Questionnaire with market, transaction, regulatory, logistics and commercial evidence, assesses the opportunity across six locked dimensions, and turns the result into a practical entry decision and 90-day action plan.
The R2 assessment process - from Questionnaire and evidence gathering to six-dimension scoring, entry decision and 90-day action plan.
Exporters who have selected a target market often discover too late that the entry route they assumed would work proves costly, impractical or unsuitable for their product. The gap between "this market looks promising" and "we know how to enter it profitably" is where export plans break down.
Approaching buyers directly when the market relies on distributors — or using an agent when direct relationships are expected — can waste time and weaken credibility.
Tariffs, duties, freight, insurance and local compliance costs can turn an attractive price point into an unworkable margin, sometimes discovered only after the first order has been won.
Standards, certifications, labelling rules and import regulations that are not identified in advance can delay shipments, trigger rejections or require costly product changes.
Entering a market without understanding who dominates it, from which origins, and at what price points makes positioning and buyer conversations far harder than they need to be.
R2 is frequently compared with general country reports and market overviews. They serve a different purpose.
| General market research | R2 Market Entry Intelligence |
|---|---|
| Confirms that import demand exists | Analyses whether entry is commercially viable for your product and origin |
| Broad tariff and regulatory information | HS-code-specific duties, landed cost modelling and compliance requirements |
| Lists possible entry channels | Assesses which channel is most appropriate for your product, capacity and commercial position |
| Names major competitors | Maps competitive intensity by origin, price and channel — and identifies where you can compete |
| General market description | Assessment across six commercial dimensions, with a structured Entry Action Plan |
| Reader decides what to do next | Analyst recommendation with immediate and medium-term entry steps |
R2 brings the six-dimension assessment together into four practical outputs that show whether to proceed, what the economics look like, which route to use and what to do in the first 90 days.
A structured assessment across the six R2 dimensions: Client & Product Entry Fit; Demand & Transaction Evidence; Market Access & Regulatory Readiness; Route-to-Market Fit; Landed Cost & Pricing Viability; and First-Order Execution Readiness.
understand where the entry opportunity is strongest and where the principal challenges lie.
A structured calculation of the total landed cost for your product in the target market — covering import duties, freight, insurance, handling and relevant compliance costs, together with the margin implications at your proposed price.
know whether your pricing is commercially viable before committing to the market.
An assessment of the available entry channels — direct to buyers, through distributors, via agents or through online platforms — with a recommended approach based on your product, capacity and commercial objectives.
choose the right channel before investing in partner relationships or buyer outreach.
A structured plan covering immediate entry steps, medium-term priorities, compliance actions required before shipment, and the conditions under which entry is recommended or should be deferred.
move from analysis to a sequenced set of practical next steps without having to interpret the findings yourself.
Understand the opportunity
Confirm the economics
Choose the right channel
Act on the findings
The Market Entry Assessment is the analytical foundation of R2. Six locked dimensions are assessed consistently for your specific product, HS code, origin and chosen market, producing a transparent entry-readiness score and a practical picture of what supports entry and what must be resolved first.
Compact extract from the R2 sample report — 72/100 GREEN verdict and six-dimension scoring.
The model helps you assess whether your product can compete commercially in the target market. Built around your stated price point, product specification and HS code.
Compact extract from the R2 sample report — landed-cost viability and the key order-size economics.
An assessment of how your product can realistically reach buyers in the target market — and which approach best fits your capacity, commercial position and product type.
Genuine extract from the updated R2 sample report - route-to-market verdict, channel route and customer priorities.
The practical output that converts the R2 analysis into a sequenced set of steps. It brings the findings together into a sequenced set of practical next steps.
Existing 90-Day Entry Action Plan infographic from the updated R2 sample report.
Download the complete R2 sample to see the six-dimension assessment, the evidence behind the entry score, the landed-cost model, the recommended route to market and the 90-day entry action plan.
Download Sample R2 ReportR2 applies the same six-dimension framework to every market assessed. Each dimension is scored and weighted to produce a transparent overall entry-readiness score and GREEN / AMBER / RED verdict, with the evidence behind each rating shown in the report.
Does the exporter's product, capacity, certification, MOQ and experience fit the proposed entry route?
Is there enough credible demand and transaction evidence to justify practical market testing?
Can the product enter compliantly, and are the tariff, regulatory, testing and documentation gates understood?
Is the recommended channel commercially appropriate and operationally realistic for this exporter?
Can the exporter build a workable trial-order price using realistic freight and destination-cost assumptions?
Are responsibilities, documents, payment posture and shipment controls clear enough to move safely toward a first order?
A high score does not mean "ship immediately". The verdict reflects the combined evidence and identifies the conditions that must be satisfied before the first order becomes binding.
R2 combines official trade statistics, licensed international trade transaction data, tariff and regulatory sources, logistics and commercial evidence, and current operational and risk intelligence - then applies personal analytical review to produce conclusions you can act on.
Product-specific import data from recognised international and national trade sources — not broad category estimates that may not reflect your actual HS code.
HS-code-specific tariff rates, preferential duty rates where applicable, and VAT or equivalent taxes sourced from official customs and trade authorities.
Standards, certification and compliance requirements from official regulatory bodies and specialist trade sources. These findings are indicative and should be verified with a specialist legal adviser or customs professional before shipment.
The findings are reviewed before delivery to ensure that assumptions are stated, limitations are clear, and the entry recommendation reflects the evidence as a whole rather than its most favourable elements.
Every R2 report is personally reviewed before delivery. The review checks that the landed cost model states its assumptions clearly, that the route-to-market recommendation is consistent with the market structure evidence, and that the entry action plan follows logically from the analysis.
An entry plan can become expensive very quickly if it rests on an incorrect assumption about tariff treatment or channel access. The review is designed to identify those gaps before delivery.
The real comparison is not with the cost of a market report. It is with the time, specialist data and analytical work required to assemble the same entry intelligence independently.
R2 does not guarantee that entry will be commercially successful. It gives you a structured, evidence-led foundation for making the entry decision — and helps reduce the risk of avoidable entry mistakes.
Tell us your product, HS code, target market, export origin, proposed price point, supply capacity and preferred entry approach. The Questionnaire is designed to take approximately 10–15 minutes to complete.
We retrieve product-level trade data, tariff and regulatory information, competitive evidence and route-to-market intelligence for your specific product and market. The six-dimension assessment and Landed Cost Model are built around your Questionnaire rather than taken from a generic market template.
The Market Entry Assessment, Landed Cost Model, Route-to-Market Analysis and Entry Action Plan are delivered to you by email within three working days of receiving your completed Questionnaire.
One market, one productR2 covers one target market and one agreed product/HS-code scope. Delivered within three working days of receiving your completed Questionnaire. One revision if the report materially fails to meet the agreed scope.
Landed cost is indicativeThe landed cost model is built on stated assumptions about freight, handling and compliance costs. It is a commercial planning tool, not a formal quotation. Actual costs should be confirmed with a freight forwarder and customs broker before committing to a shipment.
Regulatory information is indicativeCompliance requirements identified in R2 are based on available regulatory sources. They should be verified with a specialist customs broker, legal adviser or regulatory consultant before shipment. R2 does not constitute formal legal or compliance advice.
Entry verdict is advisoryR2 recommends whether and how to proceed with entry based on the evidence available. It does not guarantee commercial success, buyer response or that market conditions will remain unchanged after delivery.
Data availability variesTrade data quality, tariff information and regulatory detail vary by market and product. Where material limitations exist, they are clearly identified in the report.
Partner identification not includedR2 recommends the appropriate route to market and channel type. It does not identify or vet specific distributors, agents or buyers — that is covered by R4 (buyers) and specialist partner search services.
One market · One product and HS code
Your card is authorised at checkout but not charged until we confirm we can deliver. If we can't, nothing is taken. Your Questionnaire is sent once we've confirmed we're going ahead.
Commission R2, view the sample, or ask us a question before ordering.