The complete intelligence foundation for your market entry — bespoke to your product, your market, and your business goals.
You have chosen your market. Now you need to know how to enter it effectively. R2 gives you the complete intelligence picture for your specific product in your chosen market — covering demand conditions, competitive landscape, routes to market, regulatory requirements, logistics, and the commercial factors that determine whether exporters succeed or fail.
This is not background reading. It is the foundation on which your entire market entry strategy is built.
| PRICE £195 | DELIVERY 3 Working Days | FORMAT PDF Report | SCOPE Your Market |
✓ One free revision included if the report materially
fails to meet your brief
Current import volumes, growth trajectory, seasonality, and the specific demand dynamics for your product — confirming that genuine, accessible commercial demand exists before any entry investment is made.
The competitive structure of the market — origin countries, price tiers, and market positioning at category level. Note: named competitor profiling and detailed differentiation analysis is covered in R3 Competitive Intelligence.
How product actually reaches buyers in this market — distributor structures, agent models, direct relationships, and which channel approach best fits your product, volumes, and commercial priorities.
The certification, labelling, import documentation, and customs requirements your product must meet. An overview of the compliance landscape — detailed operational execution guidance is covered in R5 Market Operations Guide.
An indicative landed cost model covering duties, freight, insurance, and local distribution — establishing whether the margin structure supports a viable commercial position in this market at your current price point.
The commercial and operational realities of doing business in this market — payment terms, relationship expectations, negotiation conventions, and the practical factors that experienced exporters know and first-timers miss.
You know which market you want to enter. R2 gives you the complete intelligence foundation — demand, competition, routes to market, regulatory requirements, and commercial viability — before you commit time and money to the wrong approach.
You are already trading in a market but want a structured intelligence review to identify gaps in your approach, refine your channel strategy, or prepare for a more significant commitment to the market.
You have completed R1 and have a recommended market. R2 is the natural next step — turning that market selection into a complete entry strategy built on the intelligence you need to act with confidence.
Commissioning a structured market entry intelligence report on behalf of a client — R2 provides the evidenced commercial foundation your client needs to make a confident market entry decision and plan their approach.
Your product, HS code, target market, and your specific commercial priorities and challenges. The briefing form takes under five minutes to complete.
Anthony Wolff researches your specific product in your chosen market across all six dimensions — drawing on primary trade data, commercial intelligence, and more than four decades of market experience.
A structured PDF report covering all six dimensions with your specific product and market at its centre — delivered within three working days of briefing completion.
No. If you already know which market you want to enter, you can commission R2 directly. R1 is the right starting point if you are still choosing between markets. R2 assumes your market is already chosen.
R2 covers commercial strategy and market viability — demand, competition, routes to market, and whether the numbers work. R5 covers operational execution — the practical documentation, logistics, and shipment preparation for your first order. They cover different territory and work well together.
No. R2 assesses the competitive landscape at category level — the structure and intensity of competition. Named competitor profiling — who is supplying the market, at what price, through which channels — is covered in R3 Competitive Intelligence.
No. R2 covers channel structure and route to market at a strategic level. Specific buyer identification — 25 verified, active importers ranked by First-Win Probability — is covered in R4 Buyer Intelligence.
The two natural next steps are R3 Competitive Intelligence — if you want to understand the competitive landscape in detail before making buyer contact — or R4 Buyer Intelligence — if you are ready to identify specific buyers to approach.
Your input defines the focus. You tell us your specific priorities, pricing pressures, and commercial challenges in the briefing form. We tailor the analysis accordingly — R2 is not a generic country report, it is built around your specific situation.
When you place your order, we send you a short briefing form by email covering your product, HS code, target market, and commercial priorities. Most clients complete it in under five minutes.
If the report materially fails to address the scope set out in your brief, we will revise it once at no additional cost. See our Refund and Revision Policy for full details.
Yes. Your brief, product details, and target market are held in strict confidence. They are never shared with third parties, disclosed to other clients, or reused for any other purpose.
Yes — and they work very well together. R2 gives you the commercial intelligence foundation; R5 gives you the operational execution framework. Together they cover everything from market entry strategy to first shipment preparation.
Once you have your market entry intelligence, you may be tempted to begin direct email outreach to potential buyers. Before you do, there is one important step that many first-time exporters overlook — and it can make the difference between your email being read and it going straight to spam.
Never use your primary business domain for cold outreach. Sending unsolicited emails from your main domain (the one you use for day-to-day business) puts that domain’s reputation at risk. If recipients mark your emails as spam, your entire business email operation can be affected — including emails to existing clients and partners.
The correct approach is to register a separate domain specifically for outreach (for example, getcompanyname.com alongside companyname.com), warm it up over four to six weeks using a dedicated tool, and only then begin sending. We recommend Instantly.ai for domain warmup, authentication setup (SPF, DKIM, DMARC), and campaign management — it is the tool we use ourselves.
This one step protects your primary domain, improves deliverability, and ensures your outreach actually reaches the buyers you have worked hard to identify.
Know who you are competing against before making buyer contact. R3 maps your competition in your target market and stress-tests your differentiation against real market data.
25 verified buyers already importing your product — profiled, ranked by First-Win Probability, and supplied with outreach templates so you know exactly who to approach first.
The operational counterpart to R2. Covers customs documentation, logistics, payment terms, and the contingency planning you need before your first shipment leaves.
Choose how you want to move forward.
