The competitive intelligence foundation for every buyer conversation, pricing decision, and positioning choice.
Before you make buyer contact, you need to know who you are up against — and whether you can win. R3 maps the competitive landscape in your chosen market: who is supplying it, where they come from, how they price, how they position, and where the genuine gaps are.
We stress-test your proposed differentiation against real competitor data. You leave knowing where you can win, where you will struggle, and how to position yourself to maximise your chances. This is not a competitor directory. It is the intelligence foundation on which all your buyer conversations are built.
| PRICE £195 | DELIVERY 3 Working Days | FORMAT PDF Report | FOCUS Your Market |
✓ One free revision included if the report materially
fails to meet your brief
Who is supplying the market — by origin, volume, channel, and supply relationship type. The full competitive field mapped before any positioning decision is made.
How competitors price at each level of the supply chain — FOB, CIF, wholesale, and retail. The price tiers that exist, the premium positions that are achievable, and where your product fits in the current competitive range.
The certification requirements, quality standards, and product attributes that define competitive positioning in this market — and whether your product’s existing credentials give you an advantage, a disadvantage, or a gap to close.
How established competitors control their distribution — exclusive relationships, volume commitments, channel lock-in — and where the accessible entry points are for a new supplier.
Where the genuine opportunities lie — competitor weaknesses, underserved segments, supply gaps, and the specific positions most open to a new market entrant with your product profile.
Your proposed differentiation stress-tested against the competitive reality, with a clear positioning recommendation — where you can win, where you will struggle, and what to lead with in every buyer conversation.
You are ready to make buyer contact but want to know the competitive landscape first. R3 ensures you walk into every buyer conversation knowing exactly who else is competing for that relationship and why you are the better choice.
You are already exporting to a market but your position has weakened — buyers are looking elsewhere, prices are being squeezed, or new competitors have entered. R3 maps who has moved in and where your vulnerabilities lie.
You have your market entry intelligence. R3 is the natural competitive overlay — turning your market entry strategy into a specific competitive plan with clear positioning recommendations before you make first buyer contact.
Commissioning competitive intelligence on behalf of an exporter client — R3 provides the evidenced competitive analysis your client needs to position their product credibly and identify the specific buyer targets most likely to switch.
Your product, HS code, target market, price target, and any competitors you have already identified. The briefing form takes under five minutes to complete.
Anthony Wolff researches the competitive landscape across all six dimensions — drawing on primary trade data, shipment records, and commercial intelligence to build a complete competitive picture for your specific product.
A structured PDF report covering the full competitive landscape, your differentiation stress-test, gap analysis, and positioning recommendations — delivered within three working days.
R2 covers the competitive landscape at category level as part of a broader market entry assessment. R3 is dedicated entirely to competitive intelligence — named competitor profiling, price analysis, differentiation stress-testing, and specific positioning recommendations. R3 goes substantially deeper.
Yes. R3 names and profiles the specific suppliers currently active in your target market — by origin, volume, channel presence, and price positioning. This is the primary distinction between R3 and the competitive section in R2.
No. If you already know your target market and want a focused competitive picture, you can commission R3 directly. R2 is recommended if you also need demand analysis, routes to market, and regulatory overview.
The natural next step is R4 Buyer Intelligence — using the competitive map R3 has built to identify the specific buyers most likely to be open to a new supplier, and approaching them with a positioning already stress-tested against the competition.
Yes. The more specialised your product, the more valuable the competitive picture. R3 is built around your specific HS code and product description — the analysis is tailored to your exact competitive space, not a generic category overview.
You tell us your proposed differentiation in the briefing form — quality credentials, certifications, price position, origin story. We test each claim against the actual competitive data. The stress-test is only as specific as your brief allows, so the more detail you provide, the more precise the output.
When you place your order, we send you a short briefing form by email covering your product, HS code, target market, price target, and any competitors you have already identified. Most clients complete it in under five minutes.
If the report materially fails to address the scope set out in your brief, we will revise it once at no additional cost. See our Refund and Revision Policy for full details.
Yes. Your brief, product details, target market, and competitive intelligence are held in strict confidence. They are never shared with third parties, disclosed to other clients, or reused for any other purpose.
Yes — and they work exceptionally well together. R3 maps the competitive landscape and identifies where the openings are. R4 then identifies the specific buyers most likely to be in those openings. Together they give you everything you need to begin a focused, well-informed outreach campaign.
Once you have your market entry intelligence, you may be tempted to begin direct email outreach to potential buyers. Before you do, there is one important step that many first-time exporters overlook — and it can make the difference between your email being read and it going straight to spam.
Never use your primary business domain for cold outreach. Sending unsolicited emails from your main domain (the one you use for day-to-day business) puts that domain’s reputation at risk. If recipients mark your emails as spam, your entire business email operation can be affected — including emails to existing clients and partners.
The correct approach is to register a separate domain specifically for outreach (for example, getcompanyname.com alongside companyname.com), warm it up over four to six weeks using a dedicated tool, and only then begin sending. We recommend Instantly.ai for domain warmup, authentication setup (SPF, DKIM, DMARC), and campaign management — it is the tool we use ourselves.
This one step protects your primary domain, improves deliverability, and ensures your outreach actually reaches the buyers you have worked hard to identify.
The broader market entry context for your competitive picture — demand analysis, routes to market, regulatory requirements, and landed cost modelling for your chosen market.
The natural next step after R3. 25 verified buyers already importing your product — ranked by First-Win Probability and ready to approach with your positioning already stress-tested.
Understand the political, currency, payment, and regulatory risks in your target market before committing to your entry strategy. R6 pairs well with R3 at the pre-commitment stage.
Choose how you want to move forward.
