Home Our Reports R4 — Buyer Intelligence

Which verified buyers should you approach first?

25 named, verified overseas buyers — ranked by First-Win Probability and ready to approach.

First-Win Probability: our analyst score indicating which buyers are most likely to respond positively to a first approach, based on purchase frequency, supplier diversity, and transaction switching signals.

Before you commit time and resource to export outreach, you need to know who is actually buying your product, in what volumes, and from which origins.

R4 gives you exactly that: 25 verified, active importers built from real shipping transaction data, each profiled and ranked by First-Win Probability. Every buyer is colour-coded High or Medium priority — so you know precisely who to approach first and who to target in the second wave, with named decision-maker contacts where publicly identifiable.

PRICE £295 DELIVERY 3 Working Days FORMAT PDF Report BUYERS PROFILED 25 Verified
COMMISSION THIS REPORT

£295

Delivered within 3 working days

✓ One free revision included if the report materially
fails to meet your brief

WHAT'S INCLUDED

A complete buyer intelligence dossier — not a database export.

** Where fewer than 25 High and Medium priority buyers exist in your target market for your specific HS code, the report will include all qualifying buyers identified and note the market concentration accordingly.

Illustrative Buyer Intelligence Extract

Format shown for illustrative purposes. Built around your product and HS code.

High priority —
approach first

Medium priority —
second wave

** Lower priority buyers excluded
from report

Buyer Volume Frequency Current Origin Typical Terms* First-Win %
Buyer A — Netherlands
High
Monthly

Spain

OA 30–60 days

High
Buyer B — Germany
Medium
Bi-monthly

Peru

OA 30 days

Med-High
Buyer C — France
High
Monthly

Morocco

OA 30–60 days

Medium
Buyer D — Medium Priority
Medium
Quarterly

Kenya

OA 60 days

Medium
Buyer E — Medium Priority
Low
Bi-monthly

Chile

L/C or T/T

Medium
Buyers 6–25 — Full list in your report
Medium

* Typical market terms reflect standard practice in the target country for this commodity. Individual buyer terms are not assessed in this report.

Six dimensions of buyer intelligence.

Dimension 1

Market Buyer Landscape

An overview of the active importer base for your product in your target market — total number of buyers, concentration, and market structure.

Dimension 2

Transaction Verification

Each of the 25 buyers is verified against real shipping records. Import volumes, frequency, and origin data confirm they are genuinely active in your category.

Dimension 3

Buyer Operational Profile

Company size, business type, import behaviour, and organisational structure — building a clear picture of each buyer as a commercial entity before first contact.

Dimension 4

Competitive Vulnerability

Existing supplier concentration, sourcing origins, and transaction-level switching signals — identifying where supply relationships show indicators consistent with supplier switching activity.

Dimension 5

First-Win Probability Rating

Each buyer is scored and ranked by switching likelihood, volume potential, and strategic fit — so you know exactly who to approach first and why.

Dimension 6

Outreach Strategy

A tiered contact strategy and customised outreach templates for your top buyer targets — ready to use without further adaptation.

Built for exporters who are ready
to make buyer contact.

First-time exporters entering a new market

You have identified your target market but have no idea who the right buyers are. R4 gives you a verified, prioritised list to start outreach immediately — without wasting time on unresponsive or unsuitable contacts.

Established exporters entering a new category or country

You know how to export but need buyer intelligence for a new market or product line. R4 removes the guesswork and gives you a head start on buyer relationships that would otherwise take months to identify.

Exporters assessing buyer risk before extending credit

You have a potential buyer but need to verify they are genuinely active and commercially credible before offering open account terms or extended payment.

Export consultants and trade advisers

Commissioning buyer intelligence on behalf of exporter clients — R4 provides the verified buyer data and outreach framework your clients need to begin market entry.

From brief to buyer intelligence dossier in three working days.

1

You provide your brief

Your product, HS code, target market, and any specific buyer criteria — minimum order volume, geography, or buyer type.

2

We build your buyer intelligence dossier

Anthony Wolff researches verified shipping records, profiles each buyer, and assigns First-Win Probability ratings based on transaction behaviour, supplier diversity, and buying frequency.

3

You receive your intelligence

A structured PDF report with 25 buyer profiles, contact details, outreach templates, and a prioritised approach strategy — ready within three working days.

Everything you need to know about R4.

Where does the buyer data come from?

Buyers are sourced from verified commercial shipping transaction records — actual import data, not scraped directories or LinkedIn searches. Every buyer on the list has a confirmed purchase history for your product category.

Why are there exactly 25 buyers?

25 buyers represents the optimal number for a focused outreach campaign — enough to give you real choice and pipeline depth, without overwhelming your sales resource. Each buyer is individually verified, not mass-exported from a database.

Why are only High and Medium priority buyers included?

Lower priority buyers have a low probability of switching supplier in the near term. Including them wastes your outreach resource. R4 focuses your effort where it is most likely to produce a result.

What does the First-Win Probability rating mean?

It is an analyst assessment of how likely each buyer is to respond positively to a first approach — based on their purchase frequency, current supplier diversity, import volumes, and switching signals in the transaction data.

Can I request buyers in a specific country or region?

R4 is designed around a single target market. If you need buyers across multiple countries, we recommend commissioning separate reports per market to ensure the depth of research each market requires.

Are the outreach templates ready to use?

Yes. Each template is selected to match the buyer’s profile and approach tier. You can send them as written or adapt them to your own voice and product positioning.

Will I receive direct contact details for each buyer?

Where publicly available in trade records, we include named contacts — typically purchasing managers or commercial directors. Contact availability varies by market and company size. All contacts are sourced from publicly accessible records in compliance with applicable data protection requirements.

What if fewer than 25 qualifying buyers exist in my target market?

In some categories or smaller markets, the total number of qualifying buyers may be fewer than 25. Your report will include all qualifying buyers identified and an analyst note on market concentration and what this means for your outreach strategy.

Should I commission R4 alongside any other report?

R4 works best when you already know which market to target. If you are still deciding, commission R1 first. If you want full market context alongside your buyer intelligence, R2 and R4 together give you a complete picture.

How long does the briefing form take to complete?

When you place your order, we send you a short briefing form by email covering your product, target market, HS code, and any specific buyer criteria. Most clients complete it in under five minutes.

What if I am not satisfied with the report?

If the report materially fails to address the scope set out in your Questionnaire, we will revise it once at no additional cost. See our Refund and Revision Policy for full details.

Is my brief kept confidential?

Yes. Your brief, product details, and target market are held in strict confidence. They are never shared with third parties, disclosed to other clients, or reused for any other purpose.

Before you contact buyers directly — read this.

R4 gives you verified buyer contacts and outreach templates. But how you approach those buyers matters as much as who you approach. The most common — and most avoidable — mistake is sending outreach emails from your primary business domain without proper authentication and warmup.

An unwarmed domain sending cold outreach goes to spam invisibly. The buyer never sees your message. You have no idea it happened. Your domain reputation suffers, affecting all future emails including legitimate correspondence.

Our recommendation: use a dedicated cold outreach domain — separate from your primary business domain — with proper SPF, DKIM, and DMARC authentication. Warm it up over 3–4 weeks before sending at volume. Platforms such as Instantly.ai handle warmup, authentication, and deliverability management in one place.

This protects your primary domain, ensures your outreach reaches the inbox, and significantly improves response rates. If you need guidance on setting this up, include it as a question in your briefing form and we will address it in your report.

A note on contacting buyers directly

Once you have your market entry intelligence, you may be tempted to begin direct email outreach to potential buyers. Before you do, there is one important step that many first-time exporters overlook — and it can make the difference between your email being read and it going straight to spam.

Never use your primary business domain for cold outreach. Sending unsolicited emails from your main domain (the one you use for day-to-day business) puts that domain’s reputation at risk. If recipients mark your emails as spam, your entire business email operation can be affected — including emails to existing clients and partners.

The correct approach is to register a separate domain specifically for outreach (for example, getcompanyname.com alongside companyname.com), warm it up over four to six weeks using a dedicated tool, and only then begin sending. We recommend Instantly.ai for domain warmup, authentication setup (SPF, DKIM, DMARC), and campaign management — it is the tool we use ourselves.

This one step protects your primary domain, improves deliverability, and ensures your outreach actually reaches the buyers you have worked hard to identify.

Reports that work well alongside R4.

R1

Market Opportunity Assessment

Not sure which market to target first? R1 scores up to three candidate markets and tells you where to focus before you invest in buyer intelligence.

R2

Market Entry Intelligence

Combines market demand, regulatory requirements, routes to market, and landed cost analysis with your buyer intelligence for a complete entry picture.

R6

Market Risk Assessment

Before making buyer contact, understand the payment, currency, regulatory, and sanctions risks in your target market. R6 pairs naturally with R4.

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